As a Director of Media at Fidelity Investments, Julie manages media planning, strategy and execution across Fidelity’s Retail and Institutional business units. Among her key job responsibilities is being the primary director for online media with a focus on acquisition, efficiency, and consumer engagement. She manages the external digital agency relationship and coordinates efforts with all internal organizations related to web marketing.

Julie has been focusing in the online space since joining Fidelity Investments in 2005. Prior to that, she worked on the agency side (Arnold, MPG) in general planning since 1997. She has planned media for clients such as Fidelity, Volkswagen, American Legacy, truthsm, Dunlop Tires, Stop & Shop, Fleet Bank and Ocean Spray.