Keith started as an Assistant Media Planner at Ayer working on DeBeers Consolidated Mines. After that assignment and being a member of the Ayer media spinoff: The Media Edge, he was promoted to special projects Media Planner on AT&T. After a year in that role he was promoted to Media Supervisor and given the responsibility of managing media for AT&T’s NBA sponsorship. During his last three years at the agency Keith was the VP, Associate Media Director on the GlaxoWellcome account, a planning assignment he helped win for the agency.

After seven years at The Media Edge, Keith moved to Carat to lead planning on Pfizer for Viagra, Diflucan, Estrostep and Corporate affairs. He subsequently worked as Group Planning Director on Procter & Gamble. In that assignment, he worked directly with the communication planning and strategy leadership to bring communication plans to life in consumer media. He was responsible for $400 million in annual advertising spend across 12 brands in North America and Puerto Rico.

In 2006 he helped pitch and win the Reebok account. As part of this win Keith moved to Boston to lead global communications planning for Reebok.  In addition, he was the integrated group media director for the Boston office where he led the media team in planning and buying as well as client service for all the office clients.

Keith is currently at Mullen as Senior Vice President, Group Media Director in charge of consumer media for JetBlue and Zappos.