Lori joined One to One Interactive in November 2005 as a Media Manager where she is responsible for managing all digital media planning and buying activity from traditional display banners and sponsorships to mobile, social media, podcasts and in-game advertising.  Lori played an integral role in developing and implementing Comcast’s Game Invasion media plan which won the MITX “Next Generation Campaign” award in 2006.  Additionally, she works closely with the First Marblehead Corporation managing media campaigns that continue to deliver efficient student loan acquisitions and positive ROI quarter over quarter.  Lori also was responsible for working with Comcast’s offline media agency-of-record to launch an in-book/online sponsorship of Sports Illustrated’s MySI desktop application in late 2006.

Prior to joining OTOi, Lori worked for five years at Mullen as Media Supervisor across a variety of brands including Nextel, LendingTree, Stop n’ Shop, Eastern Bank, JAMRS and Progress Energy.  Lori played a key role in helping to build and negotiate integrated cross-platform media programs such as Nextel’s CBS NFL Halftime sponsorship and LendingTree’s financial segment sponsorships on ABC’s Good Morning America. 

Lori grew up in the Boston area and graduated summa cum laude from Boston University with a BS in Communications.