At Fulgent, Bob Deininger combines sound media strategies with thoughtful creativity and passion to achieve results for clients. He believes successful media planning and buying starts with developing a realistic and actionable strategy and flawlessly implementing it to produce results.

Deininger's marketing and media experience run the gamut from consumer packaged goods such as deodorant and juice to business-to-business technology products such as ERP software and semiconductor test equipment. He has developed and implemented media strategies for a number of market leaders in the retail, telecommunications, financial services, and healthcare industries. His fifteen years of media experience includes positions in the media departments of D'Arcy Masius Benton & Bowles in New York, Arnold Worldwide, and Hill Holliday.

Deininger graduated from Bates College and has lectured on marketing and media for the Ad Club and Boston College's Carroll School of Management. He has also spoken on marketing and patient recruitment for clinical trials at various industry conferences for the pharmaceutical, medical device and biotechnology industries.