Grace Liau leads the Media Operations practice for Digitas.  In her role, she is responsible for evaluating and recommending media technologies that help make media strategies smarter and media buys more efficient.
 
At Digitas, she works on clients such as American Express, General Motors, Cingular, Federal Express and The Gillette Company where she is responsible for developing and using the best media technologies to help clients achieve their branding and acquisition goals.
 
Prior to Digitas, she worked at Family Education Network where she was responsible for yield management, monetizing and setting ad product strategy for all of the company's sites.  She oversaw the integrating of the company's eleven sites into the extended Family Education Network.
 
She has been in interactive marketing management for close to 10 years, and has extensive knowledge in the media technology world."