Series Sponsor: PermissionTV; Event Sponsor: Boston.com; Media Sponsor: Technology Review

Moderator: Scott Kirsner, Boston Globe
Speakers to date: Adam Berrey, SVP of Marketing & Strategy, Brightcove; Denise DiIanni, Executive in Charge, Boston Media Productions & WGBH Lab; Mike Hirshland, General Partner, Polaris Ventures; Eran Lobel, Founder/CEO, Citylife.TV, Boston.TV; Dean Whitney, VP/Group Director, Internet Solutions, Digitas

What kinds of videos are people watching online and how will viewing habits change in the months ahead? How can you measure viewer engagement and get viewers to take action? Our panel will look at both content-oriented videos and marketing-oriented videos, and ask what makes them successful, and how producers of video will need to adapt to new dynamics.

Questions addressed include:

• Are viewers gravitating toward specific sites to watch video, or are videos becoming more distributed across the Web?
• How do you keep production values under control?
• What ad formats will win out? Pre-roll, post-roll, overlays? 
• How does content hook viewers in the first fifteen seconds?
• Are there ways that Internet video will become more interactive and clickable?

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To add your name to our waiting list, please contact Jaime Hodges at Jaime@mitx.org or 617-871-2155 x205.