Special Event: Digital Outlook Report 2008 - Sold Out!
Dates: May 20, 2008
Times: 8:00 AM - 10:00 AM
Location: DLA Piper law offices, 33 Arch St., 26th floor
Event Type: MITX Event
Event Sponsor:

Avenue A | Razorfish

Description:

This event is SOLD OUT!

Please join us for an overview of the recently released 2008 Digital Outlook Report followed by a panel discussion and Q&A with Avenue A | Razorfish and Forrester contributors:

Moderator: Ryan Alderman – VP, GM Boston
Panelists: Grant Owens, Director, Account Planning; Shiv Singh, Director of Social Media; Amy Vickers, Director of Enterprise Solutions; Terri Walter, VP, Emerging Media; Josh Bernoff, Principal Analyst, Forrester Research

Each year, Avenue A | Razorfish  issues a “state of the industry” look at trends in the interactive space.  This report explores how consumers are using digital channels, and how marketers are allocating digital media spend in order to reach those consumers. The Digital Outlook Report looks ahead at emerging opportunities, including social media, mobile and video.  Whether you’re a marketer trying to respond to the new digital environment, an experience designer re-thinking design in a web 2.0 world, or a media planner grappling with the challenge of increased choice, there’s something in the report for you. 

 Topics to be discussed include:

• How to make meaningful connections with digital consumers
• Innovative ways to track online behavior
• 2008: Break-out year for Mobile?
• Social influence marketing - is it important?
• Social computing behavior - build your customers’ profile now
• Giving back: How to become a more socially accountable web

Click here to read our Registration Policy

Fees: Members: free Non-members: $35
Registration: Deadline: May 19, 2008 at 1:00 PM