8:00 - 9:00 Registration, Breakfast and Sponsor Displays

9:00 - 9:05 Welcome: Brian Cusack, BIMA President and Sales Team Manager, YouTube

9:05 - 9:10 Welcome: Katherine Divney, Multimedia Director, The Wall Street Journal

9:10 - 9:30 Opening Remarks: Nick Johnson, VP of Digital Multimedia Sales, NBC Universal
Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007.  He oversees the national sales force for NBC Universal Digital Media, in addition to leading and coordinating sales strategies across all of the company's digital properties.  He reports directly to Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales. Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting. Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania.

9:30 - 11:30 Cross Media Case Studies, Moderated by Shar VanBosKirk, Principal Analyst, Forrester Research
Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her eight years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation  methodologies, training courses and marketing planning tools and has also been part of Forrester's sales and consulting organizations.  Shar's research focuses on overall interactive marketing strategies, crafting efficient, effective interactive programs, organizing for interactive marketing and integrating interactive channels into the rest of the marketing mix. Specific channels addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, and interactive marketing organizational models.

9:30 - 9:55 Reebok - Creating a Movement in Running
Presented by:
Keith Lusby, VP Global Client Director, Carat
Eugene Buono, Creative Director, Carat
Dan Wiseman, Reebok Performance Marketing, Reebok
  
Reebok’s Creating a Movement in Running campaign was designed to communicate Reebok's real point of difference versus the giant sportswear brands, harnessing the democratic and inclusive nature of the internet to connect with an audience who had become increasingly disconnected from the classic 'performance-driven' communications approach favored by the big brands. Offering a real antidote to this, a global web offering (goruneasy.com) was created to directly involve people, offering them an outlet to share their experiences, connecting them with other like-minded people and in turn, reinforcing Reebok's desired
positioning as the brand for everyday runners.

9:55-10:20 National Grid 2008 "Power of Action" Campaign
Presented by:
Drayton Martin, SVP Account Director, Mullen
Gina Romani Preziosa, VP, Associate Director Digital Media, Mullen
Edward Watz, Manager, Internal Communication, National Grid
  
Mullen will present a case study about the 2008 National Grid marketing and media campaign. National Grid is an international electricity and gas company and one of the largest investor-owned energy companies in the world.  They have recently repositioned their brand by using the tagline "The Power of Action" to show consumers that they are a partner in reducing energy waste and costs in an effort to reduce negative environmental impact. Mullen will display how they helped National propel this new brand image into the marketplace.

10:20 - 10:40 Break

10:40 - 11:05 Liberty Mutual - The Responsibility Project
Presented by:
Seb Maitra, SVP Group Media Director, Hill Holliday
Neal Hughlett, VP Creative Director, Hill Holliday

The Responsibility Project is a participatory multimedia program where Liberty Mutual serves as curator for a growing library of content, designed to provoke thought and discussion around the concept of doing the right thing. The project is meant to give its audience the opportunity to determine what responsibility means to them.

11:05 - 11:30 Re-launch of Tufts Medical Center
Presented by:
Brooke Tyson Hynes, Vice President, Public Affairs and Communications, Tufts-New England Medical Center
Cindy McKnight, Director, Contact Planning, Partners and Simons

Tufts Medical Center, the oldest hospital in Boston, is located in the heart of the nation's most competitive healthcare city. Previously called Tufts-New England Medical Center, its name was shortened to more closely align itself with Tufts University School of Medicine. In a city densely packed with renowned teaching hospitals, the fight for patients is fierce. Name recognition is key, but so is proving that your brand of healthcare is better than the rest.  Partners and Simons had a dual challenge.  First: Make people aware of the hospital's new name and solidify its affiliation with Tufts University.  Second: Increase overall awareness of the hospital, which has been historically low, while creating a perception in the Boston market that Tufts Medical Center is a leader in high-quality healthcare.

11:30 - 12:00 Questions & Answers