MITX Mobile Series:  The Challenges and Opportunities of Mobile Analytics

Moderator: Josh Martin – Senior Analyst, Media & Entertainment Devices, Yankee Group

Panelists: Olivier Griot – Co-Founder and Vice President, Business Development, Umber Systems; Paul Pereira – VP Digital Analytics, Hill Holliday; Brian Suthoff – Founder, SEON Data; Marc A. Theerman – Founder, Biscotti Mobile

 “Accountability” and "Analytics" can be scary words to mobile marketers in today’s economy – with tightening budgets and demands to deliver ROI, how do you even begin to measure up? However, the unique characteristics of mobile provide companies with a tremendous, often untapped, opportunity to achieve personalized, one-to-one marketing.

The differences between digital and mobile marketing, as well as understanding what can be measured, what can’t, and how to measure it, is critical to successful mobile planning. With that understanding, you can take advantage of those opportunities to reach out to your target audience in new ways and gain a leg up in the market, with tangible results to prove it.

Join us for the first event of the MITX Mobile Series, in which we will discuss how analytics is driving mobile marketing success today, what’s challenging the growth of mobile measurement, and meet some of the new players that are trying to help solve some of these challenges.  Key discussion points include: