Personal Branding  - Creating Your Story
A MITX Special Event

"Success in the knowledge economy comes to those who know themselves-their strengths, their values, and how they best perform."
-Peter F. Drucker

The opportunity then is to understand ourselves. Our Passions. Our Successes. Our Values. Our Strengths. Out of those components, we create our personal brand-our unique selling proposition. The most important component of personal branding is telling your story in an engaging and unique manner. 

If you are currently seeking a job or if you're just wondering how to improve your personal brand, you don't want to miss this session! In this interactive workshop/presentation, you will begin to create your story-your personal brand - in order to stand out in a crowded market of job hunters and competitors.

About The Presenter, Anne Sugar

Anne Sugar is an executive coach and training leader who partners with individuals and companies to create the greatest return on goals and metrics by maximizing breakthrough performance. Maximizing breakthrough performance occurs through a combination of leveraging strengths and defining one's brand which in turn directly translates into results for the organization. This process occurs through the use of a proven suite of tools, structure and support.

She is an expert in working with managers making the move into leadership positions as well as executives who want to focus on opportunities, development, and transitions.

Prior to starting her executive coaching firm, Anne was a senior vice president managing people, revenue, and operations of the media department for Digitas. She managed media for various client at Arnold Direct a subsidiary of Arnold Communications and Wunderman Worldwide, a subsidiary of Y&R.

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