Get Relevant:  The Next Generation of Website Personalization 
A MITX Marketing Technology Series Event

Panelists to-date: Scott Brinker - President & CTO, ion interactive; Andrew Hally - VP of Product Strategy & Marketing, Unica; Joe Henriques, Regional Director, SiteCore USA; Brett Zucker - Chief Technology Officer, Bridgeline Software

Join the next MITX Marketing Technology event as our panel explores how to personalize online experiences to drive higher engagement, sales, conversions and customer loyalty.

Marketers have been told for years the web can support highly personalized experiences.  However very few websites today are actually leveraging this targeted content.  This is quickly changing.  A new breed of technology is putting marketers in charge of creating more relevant experiences.  Experiences that drive higher engagement, sales, conversions and customer loyalty.  These new tools cut across content management, behavioral targeting, landing page optimization, search, social software and analytics technologies.

The smart marketer will learn how to harness the power of personalization to deliver more relevant experiences that drive better results. Join the next MITX Marketing Technology event as our panel explores:

• The changing nature of personalization and content targeting online
• Ideas to make personalization real for your organization
• The technology and tools that drive website personalization
• Key marketing and technology trends 
• Success stories from other organizations delivering targeted content

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