Online Video Storytelling and the Social Experience
The best stories have the social thread built in.

Panelists to-date: Steve Garfield - Founder, Boston Media Makers; Eric Oliver – Director Digital Brand Communications, Converse; Jeanne Connon - Chief Marketing Officer, Daily Grommet, Inc.; Matt Cutler - Vice President, Marketing & Analytics, Visible Measures Corp (moderator)

Online video has surpassed traditional text-based online content in becoming one of the most powerful and effective ways to communicate and engage with online audiences on deeper level than ever before. One of the most compelling online video strategies today is storytelling, with the most effective stories creating a social, and sometimes viral, experience that your customers won’t forget.

But there are many factors to consider when it comes to effective storytelling, including how online video storytelling varies from other mediums (such as broadcast), how your business objectives and audience characteristics change the narrative and how to know the video is reaching your audience.

Join our expert panel of video marketers to learn the best practices of online video storytelling. This MITX Video event will cover:

• Successful examples of storytelling with online video
• Emerging rules of effective communication via video, and how these rules intersect with social media.
• Storytelling strategies and tactics for
  -B2B - how is online video best used in the B2B space and how do marketers create compelling stories for business customers using video?
  -Consumer generated video - what are the best ways to make consumers part of the story and incorporate their thoughts/ideas?
  -Use of video within a website - best-in-class examples of telling effective stories within your own domain and how to reconcile this approach with the Consumer Generated video engagement idea.
• Understanding how well the video is working in successfully communicating the story

Follow this event on Twitter using hashtag #MITXV

Agenda:
8:00am - 8:30am    Registration, Networking and Breakfast
8:30am - 10:00am  Panel Discussion

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