BIMA - Events - Everything You Need to Know About iPad Advertising

Dates:	May 26, 2010
Times:	6:00 PM - 8:00 PM
Location:	Fidelity, 245 Summer Street, Boston, MA
Event Type:	BIMA Event
Event Sponsor:
Description:	Speakers: Liberty Carras - SVP of Sales, CNNMoney.com (moderator) Miranda Cresswell - SVP Strategy & Operations, BBC.com Adam Kasper - SVP/Director of Digital Innovation, Havas Digital Kristin Mollerus - VP, Digital Associate Media Director, Hill Holliday Chris Needham - VP, Interactive, Fidelity Todd Pasternack - Manager, Creative Technology Group, PointRoll Who should attend: Online media buyers, planners, and sellers. With nearly 300,000 units sold and 1 million apps downloaded in the first day alone, the iPad unquestionably represents a significant landmark in consumer electronics. Smaller than a PC but larger than a mobile device, both fans and critics predict that it could change the way consumers interact with the traditional PC forever. As marketers, we simply can’t ignore the hype or the marketing potential of this new device, but with the excitement also comes a multitude of questions as we attempt to define its role in the media landscape. Join BIMA as we ask a panel of industry experts these difficult questions, including: How will we purchase media—will it be a CPM or fixed pricing model? How will the iPad ad opportunities differ from mobile and print? Many online ads, especially those with moving images, use Flash, which the iPad does not handle. How can advertisers create non-flash communication that still engages this highly tech-savvy audience? While advertisers know the basics of iPad ad formats, they do not know everything: How will an ad look on a page, for instance? What kind of ad unit will most appeal to customers? How and what will we be measured within iPad advertising campaigns? Who does the plan/buy for this? Offline planners? Digital planners? What do you need to know about the vendor landscape? This interactive forum will allow you to interact directly with industry professionals who have hands-on experience in creating advertising campaigns for the iPad. Don’t miss out! Click here to read our Registration Policy
Fees:	Members: $35 Non-members: $70
Registration:	Deadline: May 26, 2010 at 12:00 PM

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