Decision 2012 (BIMA’s New State of the Industry Event)
Dates: February 02, 2012
Times: 6:00 PM - 9:00 PM
Location: Parris Lounge at Ned Devine’s, Faneuil Hall, Quincy Marketplace Building, Boston
Event Type: BIMA Event
Event Sponsor:

Description:

Click here to learn more about the candidates

It’s going to be a big year for media.  It’s going to also be a big year for politics.   So, we at BIMA thought we’d combine the two and see how much (informed) fun we can have discovering and predicting the most important media trend of 2012 in our version of a “political debate.”  Join us for this fast-paced, informative and fun evening!

Here’s what you’ll be seeing:

6:00pm – 6:45pm Networking

6:45pm – 7:15pm Round 1:  Opening Arguments from:

 
Jeff Bussgang
General Partner,
Flybridge Capital Partners

Arguing: 2012 is the Year of Social.


Sarah Fay
Board Director
Celtra

Arguing 2012 is the Year of Mobile.

 
Bryan Fuhr
SVP, Strategy
Havas Digital North America

Arguing 2012 is the Year of Content.


Edward Montes
CEO
Adnetik

Arguing 2012 is theYear of Targeting.

7:15pm – 7:45pm Round 2 – Head-to-head Debates, disputing:

  • "Privacy doesn’t matter when it comes to smarter targeting capabilities”
  • “Social ecommerce will never take off.”

7:45pm – 8:25pm Round 3 – Moderator & Audience Questions

THE MODERATOR: 


Mike Proulx
SVP, Digital Strategy
Hill Holliday
Twitter: @mcproulx, @hillholliday

Including questions such as:

  • According to Nielsen, 288M Americans watch traditional TV while 148M watch video on the internet. What is the biggest immediate impact of this shift in device and content access on traditional TV?
  • The Minority Report showed a world of hyper personalized experiences that have never quite come to fruition – why do you think that is?
  • Which device will dominate the media landscape in the now and in the next five years?

8:25pm – 8:30pm Declaration of the 2012 “President”

You, the audience, will be the ones to decide which of our ‘candidates’ makes the most compelling case for their big media idea, who answers our tricky questions the best and who has the most convincing manifesto.

Register now for Decision 2012!  This is one event you won’t want to miss!

Click here to read our Registration Policy

Fees: Members: $35 Non-members: $70
Registration: Deadline: February 2, 2012 at 2:00 PM