The Great Mobile Migration: Demystifying Mobile Marketing
Dates: May 02, 2013
Times: 8:00 AM - 4:00 PM
Location: Federal Reserve Bank of Boston, 600 Atlantic Ave, 4th Floor (Connolly Center and New England Room), Boston, MA
Event Type: MITX Event
Event Sponsor:
 
 
Description: ** PLEASE DESCRIBE THIS IMAGE **

Mobile marketing is growing up - fast. It's no longer a question of "do you have a mobile strategy?" It's "how are you optimizing your mobile strategy?"

Responsive design, campaign integration, privacy, big data, ad measurement, precision targeting, analytics, and ROI are all key issues that come into play and marketers are already falling behind in meeting consumer's desires and expectations with mobile interactions. How to catch up? What works and what doesn't? How to make sense of this exciting frontier to create an even more personal relationship with your customers, to be with them whenever and wherever they go?

MITX's Mobile Marketing Summit will explore these questions and more, allowing marketers and agencies to cut through the clutter to understand what's next in mobile and how they can successfully incorporate these advancements to continually engage the always-connected customer.

The day's agenda as well as confirmed speaker, session, and sponsor information can be found here. Your day will be packed with essential tips and strategies during expert panel discussions, fireside chats, case studies, and debates. Don't miss this opportunity to obtain insight direct from industry gurus at thought leading companies, ask all your questions during Q&A, and network with your peers to share lessons learned and best practices.

Featured Speakers:

** PLEASE DESCRIBE THIS IMAGE **Cameron Clayton (*Keynote)
President, Digital Division, The Weather Company

As president of the digital division, Clayton leads the teams responsible for The Weather Company's (TWC) mobile and digital applications, interactive television, consumer applications software, and product development for weather.com and Weather Underground.

Clayton most recently served as Executive Vice President of Digital Product. Prior to that, he was Senior Vice President of Mobile and Digital Applications. Under his leadership, TWC's mobile product line has become a recognized industry leader and one of the top application developers in any category. Clayton is part of the Mobile Marketing Association (MMA) board representing TWC and participates in several other mobile industry groups.


** PLEASE DESCRIBE THIS IMAGE **Michael Bayle
Senior Vice President and General Manager, ESPN Mobile

Michael Bayle is Senior Vice President and General Manager of ESPN Mobile. A former Yahoo! and Microsoft executive, Bayle develops and manages all aspects of ESPN’s mobile strategy and execution, including content production, programming and publishing on every ESPN Mobile platform.  He reports to John Kosner, Senior Vice President and General Manager of ESPN Digital and Print Media.


Additional featured speakers will include top executives at the following companies:

  • Dunkin Donuts
  • Rue La La
  • Bingham
  • Nanigans
  • Skyhook
  • RIW
  • Adelphic
  • PayPal
  • JumpTap
  • BlockAvenue
  • Celtra
  • Nexage
  • Fiksu
  • Velti
  • And many more to be added shortly

*Please note that membership fee below is for MITX Members, not BIMA Members* Register today!

Click here to read our Registration Policy

Fees: Members: $75 Non-members: $150
Register here.