Evolution of "Programmatic" & the Future of Buying
Dates: September 28, 2017
Times: 6:00 PM - 8:00 PM
Location: CIC Boston, 50 Milk Street, Floor 20, Lighthouse Room
Event Type: BIMA Event
Event Sponsor:

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Description: In an ever increasing programmatic landscape, fluid and responsive media trading has become a necessity not an option. With the acceptance that programmatic media buying is having an incredible impact on multi-channel conversions, now is the time to implement pliable media strategies and best practices.

With the rise of this dramatic new approach of data-based, highly targets, automatic ad buys and placement, it gives the data buyer and owner more control. As programmatic media buying cements itself as an infrastructure and format capable of learning, optimizing, and reacting, marketers will be able to manage content to audiences via all connected devices, at scale.

Join us and several leading industry experts on September 28 to lift the hood on programmatic, discuss how it has evolved, and what it means today.

Speakers

jeremy_tate Jeremy Tate, VP/Group Director - Media, Digitas
Jeremy is an experienced digital media professional with 15 years spent in a combination of agency and client-side positions. In his role at DigitasLBi, Jeremy leads client teams within financial services, building expertise in the areas of customer acquisition, content marketing, partnerships and sports marketing. In addition, Jeremy works with teams across media and analytics capabilities to use programmatic for its rich audience insights, and to apply a data-driven approach to refine paid media investments across display, video, mobile and content distribution.

Brad Nunn Brad Nunn, VP, Trading Operations & Data Analytics, Varick
As the Head of Trading and Analytics at Varick, Brad leads Varick’s media buying operations while promoting data at the forefront of programmatic trading. As part of his role, Brad is responsible for overseeing a team of ten traders and ensuring best practices in all elements of campaign management from set up to optimizations. Brad joined Varick in February 2014 after graduating from SUNY Fredonia with a Physics Degree. He currently resides in Astoria, New York.

Dean_Netmining_150 Dean Vegliante, President, Netmining
Dean Vegliante is President of Netmining, a global provider of cross-device audience targeting solutions. With more than eighteen years of experience in the Internet advertising space, Dean serves as a key member of Netmining’s executive team. As President, he oversees the overall strategy, P&L, sales and day-to-day operations of the Netmining business.

Dean’s winning track record in interactive advertising has enabled him to build and maintain strong relationships with premier strategic partners in publishing and advertising. Prior to joining Netmining, he was a founding member at TRAFFIQ, a web-based trading platform designed for buying and selling digital display-based advertising. He also served as Senior Director of Business Development for global performance marketing company MIVA, where he played an integral role as a member of the initial pre-IPO team.

Dean has been recognized as an industry thought leader within the digital marketing landscape in major publications including iMedia Connection, Adotas and MediaPost.

Liane Nadeau Liane Nadeau, VP/Director of Programmatic, Digitas
Liane is VP/ Director of Programmatic at Digitas, where she leads the Boston office in programmatic execution for clients in the financial and retail verticals. Prior to Digitas, Liane spent 5 years at Hill Holliday, where she began her career in TV and radio planning, eventually expanding into digital and platform based media buying. Liane was recently named a 2017 Rising Star by Cynopsis Media, and is a part of the MITX Future Leaders group.

aperrin150 Alexander Perrin, Director Corporate Strategy & Innovation, Rocketfuel
Alexander Perrin, Director Corporate Strategy & Innovation Strategic, multidisciplinary designer & solution architect with an eye for innovation and simplicity. Alexander Perrin is well-versed in the intricacies of marketing technology and the evolution of machine learning and artificial intelligence. Alexander has worked over the last decade to bring brands into digital maturity across the many facets of integrated marketing. As a Director of Corporate Strategy & Innovation at Rocket Fuel, Alexander crafts the narrative of Rocket Fuel innovations, helps the company keep focus on emerging trends, in addition to co-leading a consulting subsidiary, Rocket Fuel Catalyst – the first ever design thinking consultancy for marketing technology with the sole purpose of helping brands evolve into the digital era with the help of data, machine learning, and automation.



More Speakers TBA!

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Fees: Members: $35 Non-members: $70
Registration: Deadline: September 28, 2017 at 12:00 PM