Converged Media: Promoting Your Content Across Owned, Earned and Paid Media
Dates: November 16, 2017
Times: 6:00 PM - 8:00 PM
Location: Isobar, One South Station, Boston
Event Type: BIMA Event
Event Sponsor:  photo undertone resized new_zpsrmpbdofa.png
Description: People don’t find content by mistake, or by accident. As the media mix tilts toward content-rich digital experiences, you need a strategic, step-by-step guide to grow and leverage content that enables the perception of authentic discovery that users have come to expect. But what does this really mean for your business? How can you reach, engage and convert new customers? And, how do you analyze the results? Join us on November 16 as a panel of experts discuss the ins and outs of paid and branded content.

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Fees: Members: $35 Non-members: $70
Registration: Deadline: November 16, 2017 at 12:00 PM