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Association Sponsors: Ad Club & Lantern Club
BIMA’s 2nd Annual Cross Media Forum provides a platform where marketers will discuss embracing "media solutions" for advertisers, structural media changes required to produce integrated advertising campaigns, creative challenges and the importance of measurement tools.
Session 1: Measuring Media Effectiveness: Is Engagement Our Universal Metric?
When discussing the subject of cross-media, effective measurement isn't too far behind. The industry has been a-buzz about the use of engagement as a universal metric. The idea is that engagement can replace more traditional metrics - ratings, readership, listenership, click-through rates, etc. Our panel from the interactive, broadcast and print disciplines will address cross media measurement and the role of engagement.
Speakers to Date:
Moderator: Nick Nyhan, President & Founder, Dynamic Logic
Colleen Fahey Rush, EVP, Research, MTV Networks
Jerry Rocha, Account Director Mobile Content, Telephia
Dom Rossi, Senior Advisor, Advertising/Marketing to MPA
John Snyder, VP, PPM Sales, Arbitron
Jim Spanfeller, President, IAB
Session 2: Navigating The Fragmented Video Landscape
Over time different methods for distributing "video-based content" have emerged creating a fragmented television landscape. Now consumers have a myriad of choices - broadcast television, cable television, video-on-demand, Internet TV, video iPods, time-shifted television via digital video recorders, and wireless video across an array of devices. Our panel will discuss the implications for agencies and advertisers as they develop cross media programs.
Speakers to Date:
Moderator: Baba Shetty, EVP, Hill Holliday
Josh Bernoff, VP & Principal Analyst, Forrester
Peter Clemente, CMO, The Mania TV! Network
Bryon Evje, Chief Operating Officer, Broadband Enterprises
Lisa McCarthy, EVP, Viacom Plus
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