Broadcasting Success: How User Experience Research Safeguards Multi-Channel Investments

***Please note the room change***

Speakers: 
Chris Hass, Usability Consultant, Bentley Design & Usability Center
Beth Loring, Director, Bentley Design & Usability Center
Bios: http://www.bentley.edu/usability/our_staff.cfm

Reducing risk and maximizing reward is increasingly tied to a company's understanding of, and willingness to learn from, the audiences they serve. When your company engages in multi-channel branding, marketing, or product releases, your success or failure is due in no small part to the processes that support these efforts internally, and the diversity of the external audiences that encounter your campaigns. Leading-edge corporations are leveraging the most innovative user experience research to outperform their competition. Learn how you can harness one-to-one experiences, crowd sourcing opportunities, remote usability testing, and other innovative spins on traditional user research techniques to maximize the impact of your message, convert leads to sales, and increase revenue. Take away an understanding of what works, what doesn't, and what you can do to maximize research dollars spent.

MITX University leverages the expertise of leading academic institutions to address the leading technology issues and topics. This session is a must attend for anyone looking to understand the leading-edge technology and theory involved in connecting your company's marketing messages to the audience you serve.

Discussion topics for this session will include:

• lessons learned
• Web 2.0’s accessibility challenges 
• framework for dovetailing marketing and branding with human experience

7:30am - 8:00am: Registration and coffee
8:00am – 9:30am: Speakers
9:30am – 10:00am: Tours of the Usability Labs (optional)

Directions to Bentley
Campus Map (Smith Academic Technology Center is building B57 on the map)

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