Panel #1 - What’s Now. What Do Today’s Mobile Consumers Want?
8:30 – 9:30am

Moderator: Carolyn Y. Johnson, Technology Reporter, Boston Globe 
Panelists: Chris Fletcher, Research Director, AMR Research; Louis Gump, Vice President, Mobile, The Weather Channel Interactive; Omar Tawakol, Chief Advertising Officer, Medio; Jeremy Wright, Chief Marketing Officer, Enpocket

The million dollar question - What exactly does the consumer want? - from types and format of content to user experience, to device features, to how they want to be communicated to.  Join our esteemed panel of individuals and companies engaged in early vanguard consumer mobile activities as we explore case studies of what today’s mobile consumer is looking for and ways for you to stake their claim for the American consumer.

Panel #2 – What’s Next. What is Next for the Mobile/Wireless Consumer?
9:45am – 10:45am 

Moderator: Adam Guy, General Manager, Telecommunications and Media, Compete, Inc
Panelists: Linda Barrabee, Program Manager, Consumer Research, Mobility, Yankee Group; Seamus McAteer, Chief Product Architect & Senior Analyst, M:Metrics; Eric Puterbaugh, Account Director, Mobile Media, Telephia
       
Who Wins and Who Loses? A panel of representatives from 4-5 analyst firms will discuss their research and insights into what consumers want from wireless/mobile. What will really be the impact of the iPhone and Google OS? As we move from a subscription-based to an ad-funded mobile model, how will this change providers’ relationships with consumers? Based on today’s climate and market signs, what will happen tomorrow? Who will win and who will lose over the next 5 years?