Winners are Saying:
"Digitas shares the passion for innovation and technology that is the very core of MITX. It's an honor to be recognized by our peers, especially given the caliber of work being done in New England. It's also a nice reward for both the client and internal teams that work so hard to bring these campaigns to life every day."
Sheri Kaufman,
Vice President, Creative Director,
Digitas
2004 Winner - Online Marketing Strategy
Snapshot: Which BIMA Categories Should You Enter? Nominations Open for Interactive Marketer of the Year
August 2, 2006
Entry Deadline: Thursday, September 7thwww.mitxawards.org
Submit your best interactive projects and online campaigns into the BIMA Categories in the 11th Annual MITX Awards competition, the nation's largest and most prestigious awards competition for interactive applications.
Which categories are right for you? A snapshot is below. Keep in mind that you can submit an entry into more than one category.
Aquisition Campaign (B2B & B2C)Most innovative and effective use of the interactive channel where the primary goal was to acquire new customers, leads or responses.
Creative Concept
Most creative and effective online ad formats to convey a brand message and/or sell a product or service.
Interactive Integration within Cross Media CampaignBest integration between interactive and offline media channels.
Mobile Marketing CampaignMost innovative and effective use of mobile marketing technology for branding, acquisitions or customer retention programs.
Next Generation Advertising Program
Most unique use of emerging/next generation tactics to include podcasting, blogs, interactive television and/or advergaming.
Retention ProgramMost innovative and effective use of the interactive channel to develop a customer retention or loyalty program.
SearchBest use of integrated search campaign, most innovative use of search marketing, and/or best measure of search's branding power.
Use of Rich Media in Branding or Direct Response CampaignMost innovative and effective strategy for an online marketing campaign that directed users to a specific action utilizing word-of-mouth, viral and/or guerilla marketing channels.
Viral Marketing Program
Most innovative and effective strategy for an online marketing campaign that directed users to a specific action utilizing word-of-mouth, viral and/or guerilla marketing channels.
Call for Votes! Nominations are open for "Interactive Marketer of the Year." This marquee award will be given to the marketer who continuously sets the gold standard in interactive marketing and who represents the ideal of interactive advertising through creativity, innovation, and proven success in the field. Email your candidate and why they should win to awards@mitx.org.
Just remember the deadline to submit entries is Thursday, September 7, 2006 at 5:00 pm. All the details you need are at www.mitxawards.org.
