Welcome to the BIMA Research Center. View the latest case studies, whitepapers and other research pieces produced by BIMA members. Members are welcome to submit their research and must first log in to access member functions.
Hitwise Consumer Generated Media Report
Social networking, blogging, and user-created videos have captured the public's attention and have left mainstream media companies scrambling. Learn more about consumer generated media and the industries that are tapping into these online communities to drive traffic to their own websites. This report will help shed light on the commercial potential of these websites by covering: -Social networking - what are the leading websites, and how has MySpace impacted commercial activity on the web? -Photo hosting and sharing - how have photo hosting websites grown in conjunction with social networking? -Online video - how much have the leading websites grown, and what is the potential for partnerships with mainstream media?
