BIMA event series and annual programs are marked by diversity of content, quality of attendees, and a track record for drawing compelling speakers. Sponsoring a BIMA event or becoming a BIMA Strategic Sponsor will offer you the high profile platform needed to get your company in front of a highly targeted and coveted audience.
Why Sponsor a BIMA Event?
- Sponsorship of BIMA events underscores your company’s commitment to the New England Interactive marketplace and offers exposure to the buyers that matter.
- Sponsorship ensures BIMA’s ability to continue to produce great programming at convenient and exciting venues.
- Sponsorship includes both online and on site exposure for your brand and message, and allows for direct F2F interaction with all attendees.
- You’ll be in good company, as past/current sponsors include: 24/7, Advertising.com, AOL, aQuantive, Atlas, BURST Media, boston.com , DoubleClick, ESPN.com, EyeWonder, Google, iVillage, NBC Universal, Reuters, Tribal Fusion, Undertone Networks and ValueClick/Fastclick and Washingtonpost.com.
- Incentives! Companies that commit to sponsorship of multiple events on one contract in the same calendar year will receive a discount on all event sponsorships that are part of that contract.
About BIMA Members/Event Attendees
BIMA’s rapidly growing membership, and mix of event attendees represents a cross section of agency, marketer, vendor, and publishing representatives. Events are consistently attended by CEOs, CMOs, Presidents, Brand Managers, VP/Media Directors, VP/Sales, Account Management, Media Planners, Directors of Advertising, Campaign Managers, Product Marketers and many others, all integrally involved in moving their businesses and the interactive advertising market forward.
The overall membership mix represents:
- 35% Marketing & Agency Professionals
- 30% Technology Vendors
- 35% Vendor and Publishing Sales
BIMA Event Sponsorship OpportunitiesBIMA currently offers five types of event sponsorships and one annual strategic sponsorship program. Please click on the link for additional detail and specific sponsorship benefits.
BIMA Educational SeriesEducational Series is a quarterly panel discussion that brings together industry visionaries from leading agency, web portal/publishing and the brand/vendor communities to discuss how the online media space is evolving, trends, tactics and how to make the medium more effective.
Shoot Out SeriesBIMA Shoot Out events invite competitive companies in a specific interactive segment to educate the audience on their offerings and distinguish themselves from their competition. Each program is divided into three rounds: Round 1 – Overview of service/product; Round 2 – Differentiation of product/service; and Round 3: Panelist take-away statements.
Networking EventsBIMA Networking Events provides members the opportunity to talk shop, socialize and make business contacts with the region's who's who in online advertising. Always anticipated, and well attended these events are must attend social gatherings that allow industry veterans and newcomers alike to mingle and share ideas and business cards.
Custom RoundtablesBIMA develops intimate invite-only customized roundtables on specific and timely topics of interest driven by BIMA’s agency and marketer constituency members.
Annual Special EventsBIMA develops annual special events that offer a separate and unique set of sponsorship benefits. A sponsorship package is available on request.
These special events include:
- Annual Cross Media Forum
- Interactive Career Day/Job Fair
- Annual Interactive Awards – BIMA Category Sponsor
- Annual Harbor Cruise
- Annual Charity Gala
BIMA Strategic Sponsorship OpportunitiesBIMA Strategic Sponsors provide the critical support necessary to maintain BIMA’s ongoing operations. Sponsors receive a year-long opportunity to extend their brand, messaging and reach to this very qualified constituency through BIMA’s premier educational programs, networking events, web site, and regular member communications. This opportunity is limited to up to six sponsors, and is offered on a first come first served basis. A sponsorship package is available on request.
Educational Series is a quarterly panel discussion that brings together industry visionaries from leading agency, web portal/publishing and the brand/vendor communities to discuss how the online media space is evolving, trends, tactics and how to make the medium more effective.
- Frequency: Quarterly (January, March, June, September)
- Projected Attendance: 60-125 online advertising professionals
- Exclusive Sponsorship Fee: $8,500 Sponsorship Fee: $5,000
- Location: Downtown Boston
Pre-Event Promotion (4-6 weeks prior to event)
Recognition as event sponsor with company name and logo in:
- BIMA web site sponsor section http://www.bima.org/sponsors/index.cfm
- BIMA email invitations (distribution 2,500+). Min 5 distributions
- BIMA web site RSVP page
- MITX web site calendar and weekly email newsletters (distribution 6,000)
Promotion at the Event:
- Company name and logo on attendee name tags
- Company banner displayed at event
- Sponsor table to distribute collateral and/or premium items
- Opportunity for company executive to give remarks and raffle door prize
- Four complimentary tickets to the event
Post-Event Promotion:
- Recognition as Sponsor in post-event email to attendees
BIMA Shoot Out events invite competitive companies in a specific interactive segment to educate the audience on their offerings and distinguish themselves from their competition. Each program is divided into three rounds: Round 1 – Overview of service/product; Round 2 – Differentiation of product/service; and Round 3 - Panelist take-away statements.
- Frequency: Two per year (February, October)
- Projected Attendance: 70-120 online advertising professionals
- Exclusive Sponsorship Fee: $8,500 Sponsorship Fee: $5,000
- Location: Downtown Boston
Pre-Event Promotion (4-6 weeks prior to event)
Recognition as event sponsor with company name and logo in:
- BIMA web site sponsor section http://www.bima.org/sponsors/index.cfm
- BIMA email invitations (distribution 2,500+). Min 5 distributions
- BIMA web site RSVP page
Promotion at the Event:
- Company name and logo on attendee name tags
- Company banner displayed at event
- Sponsor table to distribute collateral and/or premium items
- Opportunity for company executive to give remarks and raffle door prize
- Four complimentary tickets to the event
Post-Event Promotion:
- Recognition as Sponsor in post-event email to attendees
BIMA Networking Events provides members the opportunity to talk shop, socialize and make business contacts with the region's who's who in online advertising. Always anticipated, and well attended these events are must attend social gatherings that allow industry veterans and newcomers alike to mingle and share ideas and business cards.
- Frequency: Two per year (April, October)
- Projected Attendance: Over 400 online advertising professionals
- Exclusive Sponsorship Fee: $20,000 Sponsorship Fee: $10,000
- Location: Popular nightspot in downtown Boston
Pre-Event Promotion (4-6 weeks prior to event)
Recognition as event sponsor with company name and logo in:
- BIMA web site sponsor section http://www.bima.org/sponsors/index.cfm
- BIMA email invitations (distribution 2,500+). Min 5 distributions
- BIMA web site RSVP page
Promotion at the Event:
- Company name and logo on attendee name tags
- Company banner displayed at event
- Sponsor table to distribute collateral and/or premium items
- Opportunity for company executive to give remarks and raffle door prize
- Unlimited tickets to the event
Post-Event Promotion:
- Recognition as Sponsor in post-event email to attendees
BIMA develops intimate invite-only customized roundtables on specific and timely topics of interest driven by BIMA’s agency and brand constituency members.
- Frequency: Developed “on demand”
- Attendance: 10-30 online advertising professionals
- Exclusive Sponsorship Fee: $5,000
- Location: Downtown Boston
Pre-Event Promotion (4-6 weeks prior to event):
Promotion as Sponsor with logo and URL in:
- Personalized email invitation to 20 - 25 targeted people
Promotion at the Event:
- Moderator seat at Roundtable
- Company banner to be hung at event (no larger than 6' x 8')
- Option to distribute company collateral and/or premium items
Post-Event Promotion:
- Recognition as Sponsor in post-event email to attendees
- Attendee List made available to sponsor
