Pandora

Pandora, the leading internet radio service, gives people music they love anytime, anywhere, through a wide variety of connected devices: laptop and desktop computers, smartphones, connected Blu-ray players, connected TVs, etc. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers the personalization of Pandora by using musicological "DNA" and constant listener feedback Pandora to craft personalized stations.

Pandora makes up more than half of all Internet radio in the U.S. and is one of the one of the top five most popular apps across all smartphones platforms (Nielsen, Q2 2010 App Playbook). Pandora's advertising platform applies its best practices to ensure campaigns run effectively on multiple platforms. Over the years, listeners have provided billions of pieces of feedback on music they hear in the form of a "thumbs-up" or "thumbs-down," with each piece of data enriching the Music Genome Project and enabling Pandora to better recommend music based on listener preferences.