Brand Affinity Technologies

Brand Affinity Technologies is reinventing the business of endorsement marketing by making it easy and affordable for advertisers of all sizes to launch cross media campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to research, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 3,300 top athletes and celebrities in markets nationwide, and is used by leading advertisers such as AT&T, Ford, Intuit, McDonald’s, Samsung, and Sony to build brand value and boost campaign performance.

Contact:
Rich Powell
rpowell@brandaffinity.net