Virtual via Zoom
Wed, June 10, 2020
9:00AM - 10:30AM
This morning virtual event will feature a conversation with experts in eCommerce and leaders from established brands who will discuss the ways in which brands can adapt and prepare for the next chapter of eCommerce.
9:00AM – 9:05AM
Amy Quigley, President, MITX
9:05AM – 9:40AM
Reigniting Growth in the Age of Digital Disruption
Steve Dennis, President & Founder, Strategic Advisor, Senior Forbes Contributor, Author of “Remarkable Retail”, SageBerry Consulting
Thousands of retail stores close every year. Iconic brands struggle. This begs the question: “In the age of Amazon, Alibaba and digital disruption, is retail dead?” The truth is that retail is not dead. Boring, mediocre and undifferentiated retail is dead. The problem is that we often think we have time. Your business needs to adapt strategically, become more agile and do so quickly. Steve will help you assess and prioritize what needs to change and accelerate how you shift your vision and business model to create remarkable results.
9:40AM – 10:20AM
How Should Brands Be Preparing for the Next Stage of eCommerce Hyper-Growth?
Ajay Kapoor, VP, Global Marketing, Digital, DTC, CX, & CR, Helen of Troy; Bruce Smith, CEO & Co-Founder, Hydrow; Matthew Eisnor, VP, Executive Client Partner & Business Lead for Retail Vertical, Publicis Sapient
eCommerce has gained steady traction over the past couple of years—in 2019 alone it grew by 15% in the US. Then in Q1 the impact of the quarantine catapulted it into hyper-drive. Online sales have been growing by triple-digits since social distancing went into effect. More consumers are stepping out of their comfort zone and ordering more online. Organizations who were well-prepared for e-commerce have an advantage. But, most unfortunately are not prepared. The next several months will be make or break time as organizations are pushed to the max to meet demand. How should brands be getting more prepared for the next stage of hyper-growth in eCommerce? Join our panel as they discuss their plans to be prepared for the next wave.
10:20AM – 11:00AM