MITX eCommerce Summit

Wayfair

  • 4 Copley Pl, Tower 1
    Boston, MA 02116
  • Wed, February 5, 2020
    11:30AM - 5:00PM

Join us at Wayfair for the 2020 eCommerce Summit!

How do you invest in eCommerce and digital marketing with focus and prioritization?

Join leading industry experts who will tackle a variety of key topic areas and strategic approaches to creating a unified commerce on February 5 in Boston!

 

Summit Advisory Board:

 

Agenda:

11:30AM – 12:15PM:  Registration, Lunch, and Networking

 

12:15PM – 12:30PM:  Welcome Remarks

with Amy Quigley, President, MITX

 

12:30PM – 1:00PM: Media Moneyball: The Keys to Cultivating Customer Centricity

with Drew Casey, Vice President, Channel Platforms, Vistaprint

Billy Beane changed baseball and the rest of the sporting world by adopting a data driven approach to evaluate players.  His methodology, known as “Moneyball,” demonstrated that identifying player traits that were undervalued by the competition would allow his organization to compete despite a much smaller budget.  In the world of digital media, there is a great deal that we can learn from Billy’s approach of identifying value that our competition is missing.  This presentation, “Media Moneyball,” aims to highlight how we can take Billy’s approach and apply it to ecommerce, and how this approach is more valuable than ever in a world where customer acquisition continues to become more expensive and competition is continuing to rise.

 

1:10PM – 1:40PM: Meeting Customers Where They Are & Creating Seamless Interactions

with Cynthia Smith, Director, Global Digital Experience & Activation, Bose and Bill Alberti, Chief Client Officer, CSpace

The rules of customer engagement have been rewritten. Today, brands with long customer histories or those popping up on our Instagram feed, are rewriting their engagement strategy to be nimble and customer centric. Join us as we discuss how these organizations are leveraging strategic partnerships with Amazon, building direct relationships with their customer and shifting the balance between their on- and offline presence to create a seamless interaction and win their purchase.

 

1:50PM – 2:20PM:  CCPA: America’s First Privacy Law – What it Means for You and Your Business

with Ezra D Church, Partner, Morgan Lewis 

On Jan. 1, the landmark data privacy law went into effect, subjecting U.S. businesses to a sea change of privacy regulations. California residents will now have the ability to request information about what data businesses collect about them, request deletion, and opt-out of sale of data.  During this session, Ezra Church of Morgan Lewis will discuss what the immediate implications are for eCommerce companies, how it will be enforced and what it means for the future of business and customer data.

 

2:20PM – 2:40PM: Networking Break

 

2:40PM – 3:20PM: Culture and eComm

with Todd Meleney, Vice President, Marketing, NOBULL

Todd Meleney was the first employee of NOBULL. He’s spent his entire career in start-ups, including starting his first business when he was 19. In the early days of NOBULL, Todd played the role of executing all marketing activities. Now, overseeing a 30 person marketing and content team, the brand is recognized as a leader in innovative marketing and brand storytelling. Join Todd as he shares how he’s helped instill a strong culture at NOBULL, which in turn has spurred a high performing team that can better overcome adversities (such as inventory shortages) and thus find greater success in eCommerce.

 

3:35PM – 4:00PM:  How AI is Changing eCommerce

with Dan Wulin, Head of Data Science & Machine Learning, Wayfair; and David Pilgrim, Senior Director of Retail Business Development, Publicis Sapient

In the era of cut-throat competition, it is essential that you make the right decisions at the right time. Simply being online, isn’t enough. Consumers expect an ever more seamless, intuitive and personal omnichannel experience—and there’s one emerging technology that is making that possible from the smallest of retailers to the Amazons and Walmarts: artificial intelligence. It is predicted in the next year 80% of all customer interactions will be handled by artificial intelligence (AI). In our final session we will discuss innovative approaches eCommerce companies are using AI to interact with their customer.

 

4:00PM – 5:00PM:  Happy Hour & Networking Reception

 

Speakers:

Todd Meleney

VP, Marketing / NOBULL

Dan Wulin

Head of Data Science & Machine Learning / Wayfair

Drew Casey

VP, Channel Platforms / Vistaprint

Eric D. Church

Partner / Morgan Lewis

David Pilgrim

Senior Director of Retail Business Development / Publicis Sapient

Cynthia Smith

Director, Global Digital Experience & Activation / Bose

Bill Alberti

Chief Strategy Officer / CSpace

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