FutureX Summit – Summer 2020

Virtual via Zoom


  • Boston, MA
  • Thu, August 6, 2020
    2:00PM - 5:00PM

2020 has proven to be relentless in its challenges, yet has brought to the surface important conversations, and changes.

As people continue to grapple with the spread of COVID-19, the recent racial justice movement has also spread across the nation, and in doing so, placed a responsibility on organizations to take a hard look at their values, and act, now.

In turn, marketers must help their organizations navigate the changing world we live in and address the shifting consumer needs and expectations.

Join us for our next FutureX Summit, where brand marketers and digital media experts will address the racial crisis and discuss how our community can improve its diversity efforts; share how they are fostering creativity with remote teams; and cover what trends are on the horizon.

Check out our last FutureX Summit event recap here. and stay tuned for more speaker announcements!

 

Early bird registration ends EOD Monday, July 20th! Take advantage of 50% off savings with code EARLYBIRD.

 

AGENDA:

 

2:00PM – 2:10PM

Welcome Remarks

with Amy Quigley, President, MITX / BIMA

 

2:10PM – 2:30PM

Time for Action: How the Digital Marketing Community Can Work Together to Build a Diverse Workforce

with Corean Canty, COO, Goodway Group; and Noor Naseer, Host, Producer, Adtech Unfiltered, and Senior Director, Media Innovations + Technology, Centro

For many years the advertising industry has suffered from a lack of diversity in its workforce, and many argue that it has been undervalued in the industry. Advertising is rooted in developing a deep understanding of the people and values that make up our society. It’s about being tuned in a way that transcends demographics. The people that shape the industry need to reflect the audience they are trying to connect with. Join us for an important discussion with digital advertising leaders on what our diversity goals need to be and how we will get there.

 

2:35PM – 3:05PM

Brands and Social Justice: Is It Time to Stand Up and Be Counted?

with Dipanjan Chatterjee, VP, Principal Analyst, Forrester Research

In the early 2000s, functional, transactional brands like Exxon Mobil and Citigroup ruled the roost, but in the ensuing decades, relationship-driven, humanity-infused brands like Apple and Amazon usurped their position. As branding got emotional, consumers began to form brand expectations that transcended commerce – they expected brands to believe in something, and to stand up for these beliefs. In 2020, as society rethinks gender constructs, and the Black Lives Matter movement exposes racial inequity, all in the midst of a pandemic that imperils the most vulnerable, how should brands react and respond to tidal waves of social justice?

 

3:10PM – 3:40PM

Keeping the Creative Spark at the Kitchen Table

with Dustin Devlin, Co-Founder & Creative Director, V A G R A N T S; Liz Paquette, Director of Brand, Drizly; and Greer Pearce, VP, Strategy, AMP Agency

“Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.” – Steve Jobs. We’ve been home for five months now and the reality is, we may be for several more. As companies quickly shifted to WFH, the playbook was rewritten. Join us as we talk to a group of leaders about how company-wide shift to working-from-home impacted the creativity and growth of their teams and how they are adapting for the future.

 

3:40PM – 4:10PM

Closing Keynote – Coming Soon!

 

4:10PM – 5:00PM

Virtual Breakout Groups

 

SPEAKERS:

Corean Canty

COO / Goodway Group

Dipanjan Chatterjee

VP, Principal Analyst / Forrester Research

Dustin Devlin

Co-Founder & Creative Director / V A G R A N T S

Noor Naseer

Senior Director, Media Innovations + Technology / Centro

Amy Quigley

President / MITX & BIMA

Liz Paquette

Director of Brand / Drizly

Greer Pearce

VP, Strategy / AMP Agency

Partners

Share with Others