AI & Machine Learning: Why the Urgency?

Havas

  • 10 Summer St
    Boston, MA 02110
  • Thu, September 13, 2018
    6:00 PM - 8:00 PM

Join us on September 13!

Machine learning and artificial intelligence will determine the winners and the losers in the near future. As its use in digital advertising becomes more and more sophisticated, marketers will begin to apply this new data and information obtained to a number of components including intent predictions, response predictions, fraud detection, measurement and behavioral patterns. Here we will discuss the critical components of how to take advantage of these technologies to drive your business forward.

 

Speakers:

Bethann Cregg

Vice President, Offering and Product Management / IBM

Paul Dolan

CEO / Varick

Tod Loofbourrow

CEO / ViralGains

Calynn Krieger

Senior Vice President, Strategy & Marketing / AdTheorent

Nate Woodman

CDO / Havas Media

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