How Marketers Can Achieve Personalization at Scale

With a year unlike any other, customers are looking for one of a kind consumer experiences. Personalization is essential to enhancing the customer journey across all channels and ensuring that brands are creating relevant, unique experiences for shoppers – as that’s what they’ve come to expect across digital. Our panel of experts from Lyft, Adtheorent and others will delve into how brands and marketers can deliver value to customers in the moment by enhancing personalization and share strategies for creating a seamless customer experience.